For Immediate Release
Hyland’s Announces its First Appearance in the
Latin GRAMMY® Awards Talent Lounge
Leading natural medicines provider celebrates
Latin music’s hottest night
and its continued commitment to Latino
consumers
Los Angeles – October 19, 2009 –
Hyland’s, Inc., a leading provider of natural over-the-counter
medicines, announced today that it has joined the celebration of the
10th Annual Latin GRAMMY® Awards, which take place on Nov. 5 live
from Las Vegas, with a limited edition “Welcome Home, Baby” Hyland’s
Health Toolbox that will be given to the show’s presenters and
performers in the exclusive official backstage Talent Lounge.
“We are pleased to be a part of an
evening that celebrates talent and achievement at an international
level,” said Rachel Linares, Hispanic marketer for Hyland’s and
coordinator of Hyland’s event participation. “At Hyland’s, we have a
great respect for the Latin community and have been dedicated to
improving the availability of, and accessibility to, important
healthcare resources for this growing community. This is another way
for us to share our message with key influencers.”
Hyland’s has created a limited edition,
beautifully crafted, wooden children’s homeopathic medicine chest
for the event. The eco-friendly “Welcome Home, Baby” keepsake is
available in both English and Spanish and contains Hyland’s
top-selling baby and 4 Kids products in bilingual packaging. The
Health Toolbox includes the following products:
Teething Gel
Teething Tablets
Colic Tablets
Cold ’n Cough 4 Kids
Cough Syrup with 100% Natural Honey 4 Kids
Sniffles ’n Sneezes 4 Kids®
Calms Forté 4 Kids™
Allergy Relief 4 Kids
Bumps ’n Bruises® Ointment
Earache Drops
All of Hyland’s medicines are natural
and offer parents safe and effective options in treating the health
needs of children of all ages. In addition to the medicine chest,
show attendees will receive a baby’s 1st year Spanish development
calendar. The company will also have many of its other products
available in the Talent Lounge.
Ten fans of Hyland’s products can now enter to win their own
“Welcome Home, Baby” Health Toolbox at
www.ComienzosSaludables.com . Visit the site for more
information. Entries will be accepted between October 19, 2009, and
November 4, 2009. Winners will be drawn on November 5th and will be
announced that evening following the Latin GRAMMY Awards broadcast.
No purchase is necessary. The Latin GRAMMY Awards ceremony will air
live from Las Vegas on November 5, 2009, from 8 p.m. to 11 p.m. ET
on the Univision Network.
About Hyland’s, Inc.
Hyland’s, Inc., a division of Standard Homeopathic Company, develops
homeopathic formulas with the highest quality natural ingredients
following the strictest standards of preparation. With over a
century of commitment, Hyland’s tradition of excellence consistently
provides quality and integrity in every product. From Hyland’s
Teething Tablets to Hyland’s Calms Forté, Hyland's cares for your
family at every stage of life. Consumers can trust all Hyland’s
products to be natural, gentle, effective and safe for the entire
family. For more information, visit
www.comienzossaludables.com ,
www.hylandshealthybeginnings.com or
www.hylands.com.
About The Latin Recording Academy®
The Latin Recording Academy is an
international, membership-based organization comprised of Spanish-
and Portuguese-speaking recording artists, musicians, songwriters,
producers and other creative and technical recording professionals.
The organization is dedicated to improving the quality of life and
cultural condition for Latin music and its makers. In addition to
producing the Latin GRAMMY Awards to honor excellence in the
recorded arts and sciences, The Latin Recording Academy provides
educational and outreach programs for the Latin music community. For
more information about The Latin Recording Academy, please visit
www.latingrammy.com . For
breaking news and exclusive content, join the organization’s social
networks as a Twitter follower at
www.twitter.com/latingrammys , and a Facebook fan at
www.facebook.com/latingrammys .
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