For Immediate Release
 

Los Angeles – October 29, 2009 – Hyland’s, Inc., a leading provider of homeopathic medicine in the United States and Canada, announced today that it has signed an agreement with Wild Child, a Western Australia-based natural healthcare products company, for exclusive North American use of the Wild Child brand and distribution of its Quit Nits Kit and Quit Nits Preventative Spray.

“At Hyland’s, we are committed to providing our consumers and their families with the safest, most effective natural health care products possible,” said J.P. Borneman, PhD, chairman and CEO of Hyland’s, Inc. “This partnership with Wild Child, a company that shares our vision, expands our offerings to now include a natural solution to a very common childhood condition, head lice.”

Wild Child homeopathic products that Hyland’s, Inc. will offer include:

Quit Nits Kit - contains two tubes of Advance Lice Treatment Cream and one Everyday Preventative Spray. The Advance Lice Treatment Cream eliminates head lice and their eggs, or nits.

Quit Nits Everyday Preventative Spray – a topical spray that prevents lice infestation both prior to exposure as a proactive measure and after infestation to avoid reoccurrence.

Leanne Preston, CEO and Founder of Wild Child, said, “When my daughter had lice, I was appalled that the top treatment options on the market were harsh, chemical insecticides, essentially poisons. I knew there could be a better, safer solution and we developed it. Now, working with Hyland’s, more North American consumers will be able to treat lice with ingredients safe for their children.”

Quit Nits Advance Lice Treatment Cream treats head lice in two easy steps. The Cream and the Preventative Spray are made with certified natural active ingredients originating in the Australian outback, with no chemical pesticides. Traditional over-the-counter medicines for head lice include harsh chemical insecticides that kill lice but are not able to kill their nits, which then require an additional tedious comb-out process. Quit Nits Advance Lice Treatment Cream works overnight and does not require this comb-out step.

“We are very pleased to be working with Leanne Preston and Wild Child Director and pharmaceutical chemist, John Found,” said Borneman. “They are both visionaries that exemplify Hyland’s own values. We believe this is just the beginning of a long-term partnership that will benefit both of our companies and more importantly, our consumers.”

According to a 2000 Lancet article, there are an estimated six to 12 million cases of head lice annually in the United States. Of these, the highest prevalence is among pre-school and elementary school children, ages three to 12. Lice infestation is not indicative of poor hygiene and affects all socioeconomic groups.

About Hyland’s, Inc.

Hyland’s, Inc., a division of Standard Homeopathic Company, develops homeopathic formulas with the highest quality natural ingredients following the strictest standards of preparation. With over a century of commitment, Hyland’s tradition of excellence consistently provides quality and integrity in every product. From Hyland’s Teething Tablets to Hyland’s Calms Forté, Hyland's cares for your family at every stage of life. Consumers can trust all Hyland’s products to be natural, gentle, effective and safe for the entire family.

About Wild Child

Wild Child is a Western Australia-based company that develops safe, natural, healthcare products for the whole family. By basing its products in science, Wild Child aims to bridge the gap between traditional and homeopathic medicines. Founded in 1997 by CEO Leanne Preston in Margaret River, Australia, Wild Child has expanded both its product range and distribution channels during the past ten years. Wild Child products are sold throughout Australia, New Zealand, Europe, the UK and now the U.S. 
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